Inferno Entertainment will be selling Paragraph Pictures’ dramedy “If I Were You” at the Cannes Film Festival, where it will screen a few minutes of raw footage from the film.
Inferno found success with Lisa Cholodenko’s “The Kids Are All Right,” which it picked up at January’s Sundance Film Festival. It has been looking for other midbudget quality acquisitions, and “If I Were You” fits the bill, the company said.
Starring Marcia Gay Harden as a woman playing Shakespeare’s King Lear in an amateur production opposite her husband’s mistress as the Fool, “If I Were You” was written and directed by Joan Carr-Wiggin and produced by David Gordian, the duo behind Paragraph Pictures. Cast includes Leonor Watling, Aidan Quinn and Valerie Mahaffey.
Inferno expects to announce several high-profile projects in the days leading up to Cannes.
Inferno Entertainment is a self-financed production company launched in 2002, run by co-chairmen Bill Johnson and Jim Seibel. Kimberly Fox, head of international distribution and marketing, and Pamela Pickering, president of international sales, handled the acquisition.
