BuzzFeed on Thursday signed a licensing deal that will see its namesake U.K. website and other titles in Britain and Ireland taken over by Independent Digital News and Media.
The pact also includes the U.K. and Irish operations of the BuzzFeed-owned HuffPost, food network Tasty and Seasoned, a vertical targeted at Black British audiences.
In addition to operating the websites, The Independent will also assume the once high-flying digital media company’s commercial and editorial staff in the U.K. and Ireland, the companies said in a statement.
About 30 people will join the Independent from BuzzFeed, Bloomberg reported.