While the U.S. box office has taken big strides in getting back to normal over the last two weeks, theaters are hoping that Warner Bros.’ “In The Heights” and Sony’s “Peter Rabbit 2: The Runaway” will kick the recovery process up to a new level.
Jon M. Chu’s adaptation of Lin-Manuel Miranda’s Tony-winning musical is heading to theaters with widespread acclaim behind it. Critics have given a 97% score on Rotten Tomatoes with many declaring it the first contender in the 2022 Oscar race.
Analysts and rival distribution execs have also pointed to “In The Heights” as having the perfect formula for a post-COVID summer title.
Will ‘In The Heights’ Bring Another Post-COVID Box Office Boom?
Sony also sends in “Peter Rabbit 2” as theaters hope lighthearted films will bring moviegoers in droves
