Even as theater chains promised not to show the movie that his company had just partnered on, IMAX CEO Richard Gelfond argued that he was trying to help them by teaming with The Weinstein Company and Netflix on a day-and-date release for a “Crouching Tiger, Hidden Dragon” sequel next year.
“The hand that feeds us is filmmakers and studios and content providers,” the executive told TheWrap on Tuesday. “Theaters are our partners, and by bringing additional content to the market, I think it helps the market and I think it’s helping them. I understand change isn’t always the easiest thing in the world, it’s easier to stick with the status quo, but on the other hand, if you don’t try to change you get stuck in a certain place.