IMAX is expanding in China with 40 more theaters in a revenue-sharing joint venture with Chinese exhibitor Guangzhou JinYi Media.
Financial terms weren’t disclosed.
IMAX called the deal one of the company’s largest signings in China yet, and brings the exhibitor’s total IMAX footprint to 60.
Starting at the end of this year, the partnership will install theaters to new projects as well as existing JinYi Cinemas across China over the course of four years, though the majority will be complete by 2018. IMAX has been working with JinYi Media since 2009.
The move underscores the strengthening ties between Hollywood and China, the world’s most populous country.