Hot off a strong October and Q3 earnings, Imax CEO Rich Gelfond predicts that his premium-format film exhibition company will be an even bigger player in the industry coming out of the pandemic as studios drive even deeper into a blockbuster-first strategy with their theatrical slates.
“The evolution of the global film industry is taking shape in ways that uniquely benefit Imax — and our market share,” Gelfond said on an earnings call on Thursday. “First, Imax is in the blockbuster business — and blockbusters will grow their dominance as more mid-tier films move to streaming platforms.”
Imax Will Become Bigger Player as Studios Double Down on Blockbusters, CEO Says
Rich Gelfond believes Imax will get stronger as theatrical landscape shifts to shorter release windows and more event films
