IFC on Tuesday unveiled new tagline "Always On. Slightly Off" along with a programming slate featuring such stars as David Cross, Will Arnett and the Kids in the Hall, as well as satire newspaper The Onion.
Launching this month, the new brand identity evolves IFC’s focus from indie films to more original programming, especially in the area of edgy comedy.
IFC’s new slate includes "The Increasingly Poor Decisions of Todd Margaret," starring David Cross and Will Arnett in their first project together since "Arrested Development," set to launch this fall; "Onion News Network," the first TV series based on the weekly fake newspaper and web series; and reunion series "Kids in the Hall: Death Comes to Town."
