Iconic Events has reached a deal with UFC to continue presenting the MMA promotion’s pay-per-view events in theaters nationwide through the end of 2022.
The partnership between Iconic and UFC began in January 2021 before most movie theaters even reopened with a pay-per-view event headlined by Dustin Poirier and Conor McGregor. Iconic is aiming to appeal to MMA fans by giving them a way to see the biggest fights in an arena-esque environment with dozens of other fans and at a $25 price tag that is considerably cheaper than the $75-80 PPV prices on ESPN+.
“UFC is the ultimate theatrical sporting event – there’s simply nothing like experiencing these highly entertaining, competitive, and captivating fights on the big screen,” Iconic Events CEO Steve Bunnell said Tuesday.