Hy Levine, Former Disney and Universal Film Exec, Dies at 87

Levine worked on hit films such as “Jaws” and “Aladdin”

Hy Levine
Courtesy of Levine family

Herman “Hy” Levine, a veteran marketing executive who helped promote some of Hollywood’s biggest hits, has died. He was 87.

Levine died Dec. 27 from pancreatic cancer, according to his son, Stuart Levine, a senior communications executive at NBCUniversal Television and Streaming.

Levine held executive roles at Universal Studios and Walt Disney Studios. He spent 20 years at Universal from 1967-1986, working his way up to devise advertising and promotion campaigns for such classics as “The Sting,” “Jaws,” “Airport” and “The Wiz” from the company’s New York office.

In 1986, Levine moved to Disney, where he remained for 12 years (1986-1998), rising to VP of co-op advertising.

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