Why Hulu Can Recover Without ‘SNL’ and Other NBCUniversal Shows | Charts

Available to WrapPRO members

The streaming service can bounce back from the blow of NBCU’s termination of its licensing contract

"Reservation Dogs," "Only Murders in the Building" and "Pam & Tommy." (Hulu)

NBCUniversal recently announced that it will end its content-sharing arrangement with Hulu this fall, pulling next-day access to some of its most popular series and nearly all of its library titles in order to host that programming exclusively on Peacock instead. The move deals a blow to Hulu, which has built up a strong content offering with next day-episodes like NBC’s “Saturday Night Live.” 

But Hulu can survive the blow.

NBCU’s decision to remove next-day streaming for some of its most in-demand series seems inevitable in hindsight, but it also leads to questions about what a further pullback from Hulu could look like in the years to come. 

Platform demand shares for SVOD catalogs for all series, U.S.,

Comments