Hulu is once again looking to pull in a grip of new subscribers over Thanksgiving, with the streaming service offering its ad-supported plan for $1.99 per month.
The deal, which starts at noon PST on Thursday, runs through the end of Cyber Monday. New subscribers who sign up will receive the $1.99 per month price for the following year. Hulu’s ad-supported plan will revert to its customary $5.99 monthly fee thereafter.
Subscribers will get access to Hulu originals like Emmy-winner”The Handmaid’s Tale,” as well as network hits like “Bob’s Burgers,” “This Is Us,” and “The Masked Singer.” Classic shows like “The OC” and a lengthy list of movies also come with the plan.
Hulu tried a similar move last year, offering its ad-supported plan for an even more aggressively-priced 99 cents per month. The company, now majority-owned by Disney, shared earlier this year it had hit 28 million subscribers across all of its plans, including its live TV service. The update came after Hulu reported its subscriber base increased by nearly 50% in 2018. Overall, Hulu still trails Netflix — the dominant streaming service in the U.S. and abroad — and its more than 60 million domestic customers.
Hulu’s offer comes after it announced it would soon raise the price of its live TV service from $44.99 to $54.99 per month — marking the second time this year the company raised its rates.