Hulu has changed significantly over the years, especially since Disney acquired a majority stake in the 14-year-old streamer after its acquisition of Fox in 2019. But there’s no question that the domestic platform seems to be on the right track. Demand for Hulu’s original programming has doubled over the past three years, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
This increase in demand coincides with an influx of Hulu originals and some FX series moving exclusively to the service. To make Hulu a more attractive offering to subscribers — especially as other partners, such as NBCUniversal, pull back their own content from the platform to focus on growing their own services — highly in-demand originals are needed to create a new value perception around Hulu that may not have existed previously.