Hulu’s live TV streaming service is on the verge of passing 2 million customers, pushing the company into second place in terms of overall live streaming customers, a person with knowledge of the company’s subscriber count said on Friday.
Dish-owned Sling TV, with 2.42 million subscribers at the end of 2018, still retains a lead on Hulu as the biggest live streamer.
Hulu’s rise shows that it is gaining traction at the same time that more established cable providers are losing ground in the battle for a mass audience. DirecTV Now, the company’s $40 per month streaming option, lost 267,000 customers during the fourth quarter of last year, parent company AT&T recently said.