When Discovery Kids relaunches as The Hub on Sunday, parents will see more that resonates than their little ones.
And maybe that's the idea.
The Hub is pinning its hopes on new partner Hasbro, and shows built around the toymaker's storied brands: "Transformers Prime," "G.I. Joe," "My Little Pony: Friendship is Magic," "Fraggle Rock," "Strawberry Shortcake" and "Family Game Night," a game show hosted by Todd Newton that's based on the company's board games.
With its retro line-up, clearly The Hub believes it will stand its best chance at taking on children's TV juggernauts Disney Channel and Nickelodeon.