Having thick skin comes with building a business and a brand in entertainment, and the key to succeeding is knowing how and when to ignore negativity.
In a Power Women Summit 2021 discussion presented by WrapWomen, Elite World Group CEO Julia Haart recalled facing a variety of challenges when transforming her agency into a metaverse company in 2019. The company had been transforming from a modeling agency to a media company and began digitizing all their products, creating avatars and brands to create experiential products. Your favorite stars’ avatars will go shopping with you, for example. This was before Facebook recently rebranded as Meta, and few were talking about the metaverse and augmented and virtual reality platforms for it.