Netflix is in an increasingly tough battle to not only add new subscribers but also keep its existing customers engaged — and not watching content on one of its competitors.
Fortunately for Netflix, it has a trick up its sleeve. By tweaking the release schedule of some of its bigger-name shows to resemble the staggered release of the latest “Stranger Things” season, Netflix has a proven strategy to keep subscribers engaged, according to Whip Media viewer data, which is based on more than 23 million global registered users of the TV Time app, which allows fans to track their favorite TV shows and movies.