Queer/trans health platform Folx has gone old school for its latest campaign, and leveraged new media stars like Rain Dove, Munroe Bergdorf and Gigi Goode to lend their voices to it — literally.
Last Friday, Folx launched 1-888-FOLX-FAM, a hotline (yes, you actually have to dial in the numbers) where messages of love, hope and encouragement can be sent to and from the LGBTQ community. Over two dozen well-known influencers, advocates and activists recorded personalized voice messages for the service.
The hotline was the brainchild of Folx Health’s vice president of marketing Rocco Kayiatos and creative director Florencia Garcia Carcagno, both of whom grew up in the ’80s and ’90s as LGBTQ youth.