Channing Tatum, Kurt Russell and movie stars of today and yesteryear are no longer just actors, but marketers as well.
At the fourth-annual Produced By conference on Saturday, Hollywood agents, marketing executives, financiers and other industry experts stressed that filmmakers and actors have no choice but to get involved from start to finish in a project, especially when it comes to marketing.
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“If there’s an actor who won’t pump a movie, he won’t get as much work,” Jay Cohen, a partner at the Gersh Agency, told the audience at a panel about digital cinema.