Bryan Singer is a one-man marketing machine for “X-Men: Apocalypse.” Armed with only a mobile device, the director’s turned his Instagram feed into the best source of photos, videos and information from the franchise’s set.
The move is part of a trend studios have embraced: Actors and directors are releasing official first-look photos and videos on their own social accounts to mobilize their fan bases.
But few people have been as dedicated to posting regular updates as Singer. Starting with a scouting trip to Montreal 22 weeks ago, the director’s shared everything from casting reveals and props to production art and behind the scenes sneak peeks.