Here’s How ‘Birds of Prey’ Could Rebound From a Weak Box Office Opening
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Despite disappointing numbers, an extended holiday weekend could help Harley Quinn film recover
“Birds of Prey” may still find emancipation from the box office doldrums, after a surprisingly weak opening weekend that was the worst start for a DC film in a decade.
Heading into its release last Friday, the Harley Quinn film was expected to open to $55 million, with Warner Bros. projecting a more modest opening of $45 million. It came in at $33 million.
One change that could help boost awareness of the film: AMC, Regal Cinemas and Cinemark have changed the title on their ticketing sites from “Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)” to simply “Harley Quinn: Birds of Prey.”