When Paramount makes good on its promise to add Showtime’s programming to its streaming service, Paramount+, the company can expect to land among the top five streamers in the United States in terms of demand, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other consumer engagement.
Paramount+ saw its subscribers jump by 6.8 million in the company’s first quarter this year, an impressive number for a service trying to find its place in a crowded market. Streaming as a whole is one of Paramount’s most important investments and longevity plays, according to CEO Bob Bakish.