Study: Hollywood’s Male Role Models Are Failing Young Men. Where Does That Go in the Trump Era?

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A 2024 report finds young males (13-30) crave vulnerable male characters. But experts wonder if a cultural shift could lead Hollywood in another direction

Some of 2024's favorite role models for males 13-30: Will the new administration change the list in 2025? (Christopher Smith for TheWrap)
Some of 2024's favorite role models for males 13-30: Will the new administration change the list in 2025? (Christopher Smith for TheWrap)

Late last year, entertainment industry tracker NRG (National Research Group) released a study concluding that 43% of young men aged 13-30 don’t know what it means to be a man in today’s society. “Like Ken in the ‘Barbie’ movie, men are struggling to figure out their own place,” the study says, referring to the hit movie’s multicultural troupe of “just Kens” who are baffled by the increasing power of women.

The report also suggests Hollywood may be remiss in not filling the void. “A sizable number (47%) of those surveyed are looking to fictional characters, public figures, and celebrities for masculine role models over real people in their lives — signaling how important it is that Hollywood and celebrities present a multi-faceted view of what it means to be a man,” the authors state.

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