The inaugural airing of the Hollywood Film Awards on CBS got off to a very rough ratings start on Friday night.
Running the ceremony itself and related programming throughout its primetime slate, CBS averaged a meager 0.5 rating/2 share in the advertiser-coveted 18-49 demographic — placing it behind ABC, Fox and NBC, and tying CBS with the CW, a traditionally poor performer in the demo.
In total viewers, CBS averaged 3.7 million for the night, putting it in third place behind ABC and NBC.
The ceremony itself, running from 8 to 10 p.m., averaged a 0.5 rating with 4.1 million total viewers, while the after-party running from 10 to 11 averaged a 0.4