It turns out that women aren’t just driving box office viewership. They’re also driving streaming viewership, according to a new UCLA Hollywood Diversity Report.
Earlier this year, the organization found that women and people of color dominated box office sales for the top 20 movies of 2023, the year of “Barbenheimer.”
The same held true of streaming titles. Nine of the top 10 streaming movies of 2023 were largely watched by women and households of color, which overrepresented viewership. Additionally, when it came to 17 of the top 20 streaming movies by viewership, women represented the majority of viewers.