After a year and a half of COVID-19, those in the Hollywood content business seem to have adopted a new set of requirements to work in today’s entertainment industry: Test negative, but think positive.

“Are you ready to hear the latest mandates from studios, streamers, and financiers? They are all looking for ‘blue sky,’ ‘aspirational,’ ‘uplifting,’ and ‘wholesome entertainment,’ ” read a promotional email earlier this month from Stage 32, a global community of entertainment content creators and content buyers that offers seminars, workshops and one-on-one advice for those looking to sell their first big idea to Hollywood.

Stage 32 CEO Richard Botto said he’s heard it so many times it’s become a running joke: “I hear from a lot of executives, and every single person says they want the next ‘Ted Lasso,’” Botto told TheWrap.