Clothing company H&M has issued yet another apology, after drawing substantial criticism for an ad featuring a black child wearing a sweatshirt bearing the message, “Coolest monkey in the jungle.”
The new mea culpa, which is billed as an “unequivocal apology for poorly judged product and image,” states in part, “We would like to put on record our position in relation to the image and promotion of a children’s sweater, and the ensuing response and criticism.
” Our position is simple and unequivocal – we have got this wrong and we are deeply sorry,” the apology,issued Tuesday, continued.
While H&M said that the use of the image was “accidental in nature,” the company nonetheless added, “this doesn’t mean we don’t take it extremely seriously or understand the upset and discomfort it has caused.”