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Kanye West might dominate the headlines lately, but in terms of money-making, it hasn’t been a particularly robust year for the “Life of Pablo” rapper.
Forbes released its list of highest-paid hip-hop acts of 2016 on Wednesday, and West didn’t manage to crack the Top 10, taking in a relatively paltry $17.5 million — his lowest showing since 2011. Which rappers beat out West in the quest for hip-hop riches? Read on to find out…
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10. Thanks to a label roster that continues to include Lil Wayne, Drake and Nicki Minaj, Cash Money Records kingpin Birdman padded his nest with $18 million.
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9. Kendrick Lamar released “Untitled Unmastered” earlier this year and he definitely wasn’t unrewarded, taking in $18.5 million.
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8. Pharrell Williams‘ production work and TV gig on NBC’s “The Voice” helped him amass $19.5 million.
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7. Pitbull hit a personal best on the list this year with $20 million due to performances and numerous endorsements ranging from Playboy to Norwegian Cruise Lines.
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6. Lone female entry Nicki Minaj managed her share of money-making with $20.5 million, thanks to dates on The Pinkprint Tour and deals with MAC and K-Mart, among others.
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5. Wiz Khalifa said “yeah” to $24 million.
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4. Drake‘s latest album “Views” helped him pull in $38.5 million — which in his homeland of Canada translates into an even more impressive $49.6 million.
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3. Dr. Dre hauled in a healthy $41 million, thanks in part to Apple’s buyout of Beats, a new album and the successful N.W.A biopic “Straight Outta Compton” which he executive-produced.
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2. Despite not releasing an album over the last 12 months, Jay Z nabbed $53.5 million, lining his pockets with cash from Roc Nation, Armand de Brignac champagne and D’Usse cognac.
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1. List-topper Diddy hauled in $62 million, mostly from non-musical endeavors including his deal with Ciroc vodka.