While HBO Max may still trail Netflix and Hulu in terms of the total demand for series on its platform in the U.S., Parrot Analytics data shows that it has a comfortable lead over competitors when it comes to its film catalog. And while HBO Max recently upset creators and fans by unexpectedly axing some of its programming, including a high-profile “Batgirl” movie, the data shows that it has room to thin out its movie catalog while still remaining ahead of the competition.
Nearly 20% of demand for all movies available to stream on streaming video on demand (SVOD) platforms in the United States was for a movie on HBO Max in July, according to Parrot Analytics data, which takes into account consumer research, streaming, downloads and social media, among other engagement.