HBO Max is most effectively courting young adult viewers, according to Parrot Analytics‘ demographic and demand data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
Young adults are a highly desirable demographic for streaming for a host of reasons, from their tendency to share moments from shows on TikTok and Instagram to the fact that many of them still live with their parents, which means their viewing habits can influence a household’s choice of services. An analysis shows HBO Max is most effectively courting this demographic.
Parrot’s data can show which services are most effectively catering to YA audiences.