In our last post, we looked at the eSports audience and the key online streaming platforms used to consume live gaming content. Now, let’s take a look at what traditional linear TV (where the viewer has to watch a scheduledย TVย program at a particular time) is doing to offer live gaming viewing and win some of those consumers.
Historically, eSports did not find much success on linear television. In the mid-2000s, a number of leagues, such as the Cyberathlete Professional League (CPL) and Major League Gaming (MLG), struck deals with pay-TV networks to air a limited set of specials and episodes showcasing finals.