Janice Arouh has been named president of domestic distribution and marketing at Entertainment Studios Networks, effective May 10.
She’ll move to ES from her current position as executive VP of affiliate sales and marketing for Hallmark Channel and Hallmark Movie Channel.
Arouh will oversee all facets of domestic distribution and marketing for Entertainment Studios’ six 24-hour HD television networks: Pets.TV, Comedy.TV, Recipe.TV, Cars.TV, ES.TV, and MyDestination.TV.
Her responsibilities will include sales strategy, national accounts, contractual negotiations, affiliate relations, sales operations and various business development initiatives including spearheading the company’s expansion into 3D.
Entertainment Studios was founded by chairman-CEO Byron Allen in 1993.