As an inflation is expected to give way to a recession in the coming year, consumers are expected to become more and more frugal with their money, including what they spend on entertainment. It’s become urgent for the entertainment industry to establish cheaper and even free ad-supported streaming services to offer its cash-strapped customers.
And the entertainment industry knows it: Disney and Netflix are both planning to offer ad-supported options in the near future, while Warner Bros. Discovery is developing its own free ad-supported TV (or FAST) service.
“There just isn’t an overwhelming urge among consumers to add more paid subscriptions to their monthly budgets, especially as we head into all this recession talk.