Google, Generative Search and the Web’s Uncertain Future | PRO Insight

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Digging through a bunch of websites to find information is annoying, but we’re in trouble if the primary sources go away

Searching for the future of search
Does the future of search still include websites?

The demo was beautiful. At Google’s I/O developer conference this week, the company showed an experimental version of its search engine handling an almost unimaginably difficult query. Asked whether a family with kids under three years old and a dog would prefer Arches National Park or Bryce Canyon, Google scoured the internet and returned a lengthy, detailed answer. It noted that only Bryce had paths that allowed dogs, that kids might love the rock formations at Arches and that Arches still had plenty of dog-friendly campgrounds, pullouts, and roads.

“Now, search does the heavy lifting for you,” said Google Search VP Cathy Edwards.

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