“Good Morning America” won its first Halloween ever in total viewers on Thursday, beating out the “Today” show, despite NBC’s “Baywatch”-costumed Matt Lauer.
“GMA” topped “Today” by 713,000 total viewers.
ABC is also touting a viewer victory in Adults 25-54 — its first since 1991, according to Fast Affiliate Time Period Data. Those are preliminary numbers, however, and they are subject to change.
See photos: Halloween on Morning TV: Miley Cyrus, ‘Duck Dynasty’ Among Popular Costumes (Photos)
“Good Morning America” boasted 5.4 million viewers from its Oct. 31 broadcast. The “Today” show had 4.7 million. In the 25-54 demo, “GMA” got 2.2 million, whereas “Today” saw 2.1 million.
ABC’s morning show featured a “2013 Buzzy Awards” segment, complete with red carpet, where the hosts and contributors dressed up like the year’s most talked about celebrities.
