NBC’s 73rd Golden Globe Awards broadcast hauled in 18.5 million total viewers on Sunday, down just a hair from 2015. And by “a hair,” we mean four percent, to be exact.
The awards show landed a 5.5 rating in the key 18-49 demographic, down five percent year over year. Last night’s show had 15 minutes of a highly rated NFL Playoff game to contend with, so the numbers are pretty good.
Plus, Sunday’s Golden Globes were actually up 10 percent from the last time Ricky Gervais hosted the program, which was in 2012. Tina Fey and Amy Poehler hosted the awards show for three straight years, from 2013 to 2015.
NBC is quite pleased with its results because that aforementioned year-over-year retention outpaced retentions for all other major broadcast awards telecasts. Per the network’s research on the main demo: The Grammys and Emmys kept 86 percent, the Oscars and CMA Awards held on to 84 percent, the Tonys maintained 83 percent, and the People’s Choice Awards maintained 72 percent.
The same claim can be made for total viewers, but the comparable percentages shift a bit.