With low-budget independent movie “God’s Not Dead 2” tracking to bring in between $10 million and $12 million in its first weekend at the box office, it appears The Almighty’s brand isn’t easily diluted.
Melissa Joan Hart stars in the film,ย which opens on Friday nationwide for Pure Flix Entertainmentย and is theย fourth faith-based movie to open nationwide in a little over a month. It will be the first release, however, for the Christian film production company’s new distribution unit headed by former Regal Entertainment VP of Film Ken Rather. He’s already made one aggressiveย play, upping the theater count for the opening to roughly 2,300 theaters.