"Bullet to the Head," the guns-blazing, axe-swinging action film from Sylvester Stallone, arrives Friday and is the latest violent, R-rated movie to open in January. The month itself could be rated “R” — for Repetitious.
Nine of the 11 movies released widely since the start of the year and Friday are rated “R.” Of last weekend's top 10 films, eight carried the restricted rating, which requires youngsters under 17 to be accompanied by an adult.
Hollywood distribution executives regularly maintain that variety in the marketplace –including films with a range of ratings — is essential to doing strong overall business.