The 100th episode of “Glee” song-and-danced its way to an uptick in ratings on Tuesday, when it also generated significant social traffic.
In the advertiser-sought 18-49 demographic, Fox’s high school musical jumped 22 percent in ratings, from a regular episode series low of a 0.9 to a 1.1. It also pulled in half-a-million more viewers from the prior week, from 2.3 million to 2.8.
But TheWrap reported those numbers earlier in our daily ratings story, which covers the key demo that most networks sell ads against. “Glee” skews significantly younger, in demos where it saw even more significant jumps.