Gene Simmons, Paul Stanley Try to Make Arena Football Hotter Than Hell in ‘4th and Loud’ Preview (Exclusive Video)

Are you ready for some football, Kiss-style?

Kiss rockers Gene Simmons and Paul Stanley take to the field with their new AMC reality show, “4th and Loud,” which chronicles their efforts to turn the LA Kiss arena football team into a winning franchise.

Also read: AMC Orders Martial Arts Drama ‘Badlands’ Straight to Series

In an exclusive advance look at the series, which premieres Aug. 12 at 9 p.m., Stanley and Simmons attempt to inspire their players to reach deep inside themselves and embrace their inner champions.

“We’re here to shake things up and take this league to another level,” Stanley tells the gridiron gladiators, who respond with appropriate gusto.

“Hopefully I can smack somebody so hard,” one player enthuses.

Also read: AMC’s ‘Turn’ Earns Season 2 Renewal

“I pretty much piss excellence,” another exclaims. (Careful, dude; the name of the team is LA Kiss, not LA Piss.)

Watch the clip below to see the self-proclaimed kings of the night time world (and rock-related marketing) whip their players into a frenzy.