Gen Z’s Film Favorites: Which Movies Are Winning Over Young Viewers? | Chart

Gen Z, the age group between 15 and 24 years old, is an influential and important audience for the entertainment industry to reach. According to Parrot Analytics’ Audience Solutions, Gen Z makes up 27% of the global audience for TV and movies, more than any other generational group. A recent article by TheWrap highlighted the TV shows that resonate most with this generation, and now it’s time to focus on recent movie releases that have made a significant impact on them.

Similar to the article mentioned above, we will use two of Parrot Analytics’ key capabilities: Demand data and Audience Demographics, to identify the titles released since the beginning of 2022 that are both popular (measured by average demand during the first 60 days after release) and have a high share of Gen Z U.S.