FX’s ‘The Bear’ Opens Shop at Comic-Con 2024

The show gets a fan activation alongside “AHS,” “It’s Always Sunny in Philadelphia” and “What We Do in the Shadows” at SDCC 2024

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Jeremy Allen White in "The Bear" (Credit: FX)

“The Bear” is opening a temporary franchise in San Diego — sort of. The acclaimed FX series will make its San Diego Comic-Con debut this year as part of the network’s annual activation #FXSDCC.

Sadly, you won’t be able to sample Carmy’s changes-every-day menu or eat an old school beef sandwich. But you will get to feel up close and personal with the show — and get some swag in the process. Which sounds pretty cool.

“FX’s ‘The Bear’ Restaurant Pop-Up” is an immersive recreation of the interior of restaurant at the center of the show where, per FX, “fans will be served up a daily chef’s special featuring exclusive merch, while supplies last.”

Alongside “The Bear,” FX is also bringing three other beloved network mainstays to San Diego.

The “FX Fearless Hellevator” gives fans “a ride through 12 spine-chilling moments from the ‘American Horror Story’ universe,” along with a brief “glimpse into the world of ‘Grotesquerie,’ the new Ryan Murphy horror series premiering this fall.”

Meanwhile, “It’s Always Sunny in Philadelphia” — Paddy’s Pub lets fans pose for photos outside the gang’s beloved bar.

And finally, ahead of the show’s sixth — and criminally, final season — “What We Do in the Shadows — Vampire Residence” gives fans another chance to visit the coven’s Staten Island mansion “for a spooky photo op complete with props from the series.”

As always, #FXSDCC happens at the Hilton Bayfront Lawn immediately east of the San Diego convention center. Times and dates are as follows:

July 25: 11 a.m.-6 p.m.
July 26: 10 a.m.-6 p.m.
July 27: 10 a.m.-6 p.m.
July 28: 11 a.m.-4 p.m.

Be sure and check back for all of TheWrap’s coverage of San Diego Comic-Con 2024.

Head here for all of TheWrap’s San Diego Comic-Con 2024 coverage.

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