Fully 70% of Fuse Media’s audience is multicultural, according to data from the National Research Group — a fact that the Latino-owned brand believes is the result of creating content that feels authentic to its viewers.
That focus has led to growth for Fuse content, including on its new streaming service Fuse+ — which has seen 57% growth in monthly minutes watched since October, its first full month of service.
“We don’t talk to our viewers, they talk to us first,” CEO Mike Roggero told TheWrap ahead of the company’s Upfront presentation this week. “We listen to them through research to determine what concepts and themes will connect, and in all our programming we hand them the mic.