Freeform has promoted Jamila Hunter to oversee all original programming for the cable network, while hiring ex-Quibi executive Jihan Robinson to head up unscripted content.
Hunter was most recently senior vice president of current and alternative programming, while Robinson was head of documentary programming at the now-defunct streaming service.
“Jamila is a beloved and experienced executive with impeccable taste and relationships. It’s a coup for us to have her at Freeform, where she regularly demonstrates strong leadership and a genuine enthusiasm for our brand,” said Freeform president Tara Duncan. “As we venture into non-fiction, it was crucial to find an executive with a finger on the pulse of what’s relevant.