One Direction, Frank Ocean and P!nk were just a few of the artists that registered huge increases in album sales after performing at this year’s Video Music Awards, continuing a trend from past years of MTV’s hallmark event.
One Direction, a big winner at the VMAs with three moon men (the VMA trophy), saw album sales jump 27 percent following the broadcast while sales of their single, “One Thing,” rose 51 percent. The group also performed “One Thing” at the event, causing some teenage girls in attendance to swoon.
P!nk’s trapeze act at the awards show must have made an impression with viewers, as sales of her single “Blow Me One Last Kiss” spiked 89 percent, moving the song to sixth on the iTunes singles chart.