Fox News is so pleased with the first year of its subscription streaming service Fox Nation that the network is setting bigger goals for the platform to appeal to both hardcore fans of the cable giant as well as newbies.
The company has not released subscription or revenue figures, but Fox Nation head John Finley told TheWrap the service has surpassed internal projections for sign-ups and trumpeted its 80% trial-to-subscription rate — higher than the industry standard — and a low churn rate of people unsubscribing.
Moreover, the service has added thousands of hours of content from Fox News regulars like Bret Baier Kat Timpf, Tomi Lahren and Judge Andrew Napolitano as well as an increasing amount of programming that might seem to fall outside the network’s wheelhouse.