Pamela Levine has been hired as president of worldwide theatrical marketing for Twentieth Century Fox, chairman and CEO Stacey Snider announced Tuesday.
Levine, who will report directly to Snider, will join the company on Oct. 5.ย Both the domestic and international marketing teams will report to Levine.
Levine previously worked at Fox, most recently as co-president of domestic theatrical marketing from 2002 until 2010. She then joined HBO in 2011, where she served as the chief marketing officer for the past five years.
Levine was responsible for all of the company’s consumer marketing efforts across HBO and Cinemax, including social, mobile and digital marketing, program and brand advertising and and retail and licensing.