Fox Business is finally in a position to surpass CNBC as the go-to network for breaking business news.
The network soared above its arch rival in total viewers every hour of the day from 9 a.m. through 8 p.m. when the Dow Jones reached a record high of 20,000 points last Wednesday.
Fox Business averaged 253,000 business day viewers when CNBC averaged only 178,000. Among the key news demo of adults age 25-54, FBN also averaged 41,000, versus 26,000 for CNBC.
“Countdown to the Closing Bell” had its best day ever among the demo, averaging 67,000. But the success of Fox Business isn’t limited to last week’s historic event.