John D. Miller, former marketing head at NBC who retired after 40 years at the company in 2022, endorsed Kamala Harris and in an essay published Tuesday said, “I want to apologize to America” for the fame and renown Donald Trump acquired thanks to “The Apprentice.”
“I helped create a monster,” the former executive wrote for U.S. News & World Reports.
Miller explained that he “led the team” that promoted the reality competition, which turned Trump into “a household name outside of New York City, where he was better known for overextending his empire and appearing in celebrity gossip columns.”