DIY Network officially became Magnolia Network on Wednesday, Jan. 5, when co-owners Chip and Joanna Gaines’ “Fixer Upper: Welcome Home” series instantly shattered all of the existing cable channel’s TV ratings records.
Magnolia is a joint venture between the Gaineses and Discovery Inc., which used to be the sole owner of DIY Network. Together, Chip, Jo and Discovery launched Magnolia as a brand within streaming service Discovery+ (and almost as a standalone SVOD service). That was followed by the cable channel rebrand, which had been delayed a few times.
The first two episodes of the new “Fixer Upper,” one on Jan.