Has John Sloss opened Pandora’s Box? Or kicked open a door to the future of box-office reporting?
The chief of Cinetic Media has revealed the video-on-demand and digital platform performance of “Escape From Tomorrow,” offering an unprecedented peek into the murkiest — and perhaps most relevant — movie industry revenue stream. While studios release theatrical grosses on a daily basis, VOD and digital numbers have been closely guarded.
This secrecy has flummoxed filmmakers and financiers, who believe that greater transparency in the VOD space will make it easier to get films made, and filmmakers paid, particularly in the indie space.